Blockchain networks spend hundreds of millions on marketing. We ranked Ethereum, Solana, Base, Arbitrum, Polygon and 9 others on marketing effectiveness.
Blockchain networks spend hundreds of millions on marketing. We ranked Ethereum, Solana, Base, Arbitrum, Polygon and 9 others on marketing effectiveness.
Tier 1: Solana (best brand building, consumer focus with Saga/Blinks), Base by Coinbase (best distribution — importing 100M Coinbase users), Arbitrum (best developer relations). Tier 2: Polygon (enterprise partnerships), Avalanche (subnet differentiation), Aptos/Sui (best Web2-to-Web3 narratives). Simple, true, memorable narratives win consistently.