GTM strategy from ex-KuCoin and Binance insiders: positioning, tokenomics review, launch plans and channel mix that actually converts.
Related case studies
Acquired 50K+ KuCoin traders and lifted volume 35% — KuCoin wanted to strengthen its position across CIS and Europe — faster trader acquisition, more trading activity and deeper regional relationships. We led growth end to end: acquisition, multi-channel campaigns, 100+ partnerships and platform reputation.
Nearly 5K traders for Kraken via Telegram — Kraken wanted to expand its active trader base across Ukraine and key European markets through trusted, crypto-native channels — reaching experienced retail audiences in a crowded exchange market. We ran a performance-focused Telegram campaign that turned regional visibility into measurable acquisition.
5.6K new Bybit derivatives traders — Bybit wanted qualified derivatives and copy-trading users across the CIS and Europe, not thin signups. We built a KOL-led engine around real trading education that grew active traders and perps volume.
2.4K verified participants for CoinList's token sale — A high-profile token launching on CoinList needed qualified, KYC-ready demand — not mercenary hype. We ran a KOL, PR and community program to fill the sale with real, retained participants.
2.4K qualified registrations for DAO Maker's SHO push — A DAO Maker SHO across CEE needed strong-holder demand, not bots. We built a KOL and community engine that grew qualified registrations and social-credit participation for the launch.