Clinch ClinchMost crypto marketing agencies disappear during downturns. Here's how the best projects use bear markets to build moats that pay off massively in the next…
Most crypto marketing agencies disappear during downturns. Here's how the best projects use bear markets to build moats that pay off massively in the next bull run.
Bear markets reveal the real marketers from the bull-run opportunists. While most projects cut budgets and go quiet, the projects that consistently outperform in subsequent cycles do exactly the opposite.
The bear market marketing playbook: Double down on content — search volume stays high even when prices fall. Build the community relationships that turn into loyal holders. Establish media relationships while journalists are less overwhelmed. Test campaigns at lower cost when CPMs drop 70%.
What to cut: Paid influencer campaigns with no performance tracking. Speculative PR campaigns not tied to product milestones. Events with poor ROI during market downturns.
What to build: Educational content that builds long-term SEO. Technical documentation that attracts developer talent. Thought leadership that positions founders as category experts.
The projects that invest in brand building during downturns consistently achieve 3-5x better performance in the following bull market.