Clinch ClinchGetting covered in CoinTelegraph, Forbes and Bloomberg requires more than a press release. Here's the media relations playbook that actually works for crypto…
Getting covered in CoinTelegraph, Forbes and Bloomberg requires more than a press release. Here's the media relations playbook that actually works for crypto projects.
Crypto PR has matured significantly. Journalists at tier-1 outlets receive hundreds of press releases daily and have developed highly refined filters for what's genuinely newsworthy.
What tier-1 journalists are looking for: Exclusive data or research that their readers can't find elsewhere. Genuine market-moving announcements (not just product updates). Expert commentary on breaking market events. Counterintuitive perspectives backed by evidence.
The relationship-first approach: The highest-converting PR strategy is building genuine relationships with 10-15 key journalists in your space before you need coverage. Respond to their requests on HARO and Twitter/X. Share their articles without agenda. Become a reliable source for industry data.
Press release reality check: Most press releases generate zero coverage. Invest your writing effort in pitch emails tailored to specific journalists, not generic press releases distributed to press wire services.