Clinch ClinchEmail remains one of the highest-ROI marketing channels available to Web3 projects — but most projects are doing it completely wrong. Here's the email…
Email remains one of the highest-ROI marketing channels available to Web3 projects — but most projects are doing it completely wrong. Here's the email strategy that actually works.
Despite being decades old, email marketing delivers an average of $36 return for every $1 spent across industries. In Web3, it's even more valuable because you own the relationship — unlike social followers, your email list can never be deplatformed.
Building your Web3 email list: Whitelist and waitlist campaigns convert at exceptionally high rates for token launches. Airdrop eligibility verification emails capture engaged users. Newsletter signups with exclusive alpha content attract high-quality subscribers. Wallet connection with optional email provides a bridge between on-chain and off-chain identity.
Segmentation for Web3: Separate holder vs. non-holder segments and message them completely differently. Geographic segmentation matters for regulatory compliance. Engagement-based segmentation (opens, clicks) improves deliverability dramatically.
The Web3 email content mix: 70% education and value, 30% product and promotional. Never lead with price. Always lead with utility and progress.