Clinch ClinchA creator with 1M followers isn't automatically a better partner than a focused channel with 10,000. Here's how the Clinch Marketplace evaluates KOLs,…
A creator with 1M followers isn't automatically a better partner than a focused channel with 10,000. Here's how the Clinch Marketplace evaluates KOLs, affiliates and media partners before matching them to a campaign.
Follower count is not performance. A creator with 1M followers is not automatically a better partner than a focused channel with 10,000 followers. The audience may be in the wrong markets. Engagement may not be genuine. The traffic source may not match the campaign. And strong visibility does not always translate into qualified users.
Not just a database of channels That is why the Clinch Marketplace is not simply a list of channels. Before matching a KOL, affiliate or media partner with a campaign, we evaluate:
- Audience authenticity and engagement quality - GEO, language and audience relevance - Traffic sources and content formats - Previous campaign performance - Conversion potential and commercial efficiency - Brand safety and compliance - The right cooperation model: Fixed Fee, CPA, Revenue Share or Hybrid
Relevance beats reach A smaller, highly relevant partner can outperform a much larger account. A lower-priced placement can become expensive when it delivers no qualified users. And a large network has little value without proper selection, matching and performance tracking.
Our goal Our goal is not to recommend the biggest names. It is to find the partners that make the most sense for each brand, campaign and market — from 750+ vetted KOLs, affiliates and media partners across 25+ countries.
Built for brands. Open to partners. clinch.agency