Clinch ClinchLive betting and same-game parlays have fundamentally changed how sportsbooks need to market. Here's the content and channel strategy that's driving player…
Live betting and same-game parlays have fundamentally changed how sportsbooks need to market. Here's the content and channel strategy that's driving player acquisition in 2025.
Same-game parlays and live betting have transformed the sports betting product — and they require an entirely new marketing approach. The user who wants a pre-game moneyline bet is completely different from the user who wants to parlay player props on a live game.
Marketing live betting: Real-time social content during live games. Twitter/X is the primary channel for in-play marketing. Fast-moving creative that can be produced in under 60 seconds. Influencer partnerships with sports commentators who have passionate live audiences.
The fantasy sports crossover: Fantasy sports players are the highest-converting audience for sports betting. Target them specifically through fantasy platforms, fantasy podcasts, and fantasy-adjacent content creators.
State-by-state strategy: Sports betting regulation varies dramatically by state. Your marketing strategy needs geo-targeting precision and compliance review for every market you operate in.