Clinch ClinchWhile most Web3 projects focus exclusively on Twitter/X and Telegram, LinkedIn has quietly become a major channel for institutional relationships, talent…
While most Web3 projects focus exclusively on Twitter/X and Telegram, LinkedIn has quietly become a major channel for institutional relationships, talent acquisition and B2B crypto partnerships.
LinkedIn for Web3 sounds like an oxymoron to many crypto marketers. But the platform has become genuinely important for a specific subset of crypto marketing objectives.
Where LinkedIn wins in Web3: Recruiting top engineering and business talent. Reaching institutional investors and family offices. B2B partnerships with traditional financial institutions. Thought leadership content that reaches non-crypto audiences. VC and angel investor relationship building.
LinkedIn content that works for Web3: Founder stories framed around business outcomes, not token prices. Educational content demystifying blockchain for TradFi audiences. Team achievement posts that showcase company culture. Industry research and market analysis.
The LinkedIn DM opportunity: Direct outreach on LinkedIn still has surprisingly high response rates from institutional targets compared to email. A well-crafted connection request followed by a personalized message converts at 15-25% for relevant audiences.