Clinch ClinchTwitter/X remains the most important social platform for crypto projects. But the algorithm has changed, engagement tactics have evolved, and the audience has…
Twitter/X remains the most important social platform for crypto projects. But the algorithm has changed, engagement tactics have evolved, and the audience has shifted. Here's the updated playbook.
Twitter/X remains the crypto industry's de facto town square, but the platform has transformed significantly under Elon Musk's ownership. The tactics that worked in 2022 are largely obsolete.
What's working now: Long-form posts (formerly threads) with data and insights. Voice Spaces for live community building. Collaborative posts that leverage multiple account reach. Consistent daily posting cadence (the algorithm rewards regularity). Engaging authentically with other accounts in your niche.
Algorithm changes that matter: Engagement from Premium subscribers is weighted more heavily. Reply volume influences reach more than likes. External links receive significantly reduced distribution.
The content that performs: Behind-the-scenes content about your project. Data and research that others want to share. Hot takes on industry news (within minutes of breaking). Genuine community celebrations and milestones.