Clinch Clinch1win had strong iGaming brand recognition; the challenge was converting targeted traffic into registered users, first-time depositors and repeat deposits…
1win had strong iGaming brand recognition; the challenge was converting targeted traffic into registered users, first-time depositors and repeat deposits across highly competitive CIS markets. As 1win's affiliate and influencer partner, we ran a performance-focused, deposit-optimized acquisition campaign.
Online casino and sportsbook popular across emerging markets
The challenge: 1win already had strong brand recognition in the iGaming market. The challenge wasn't generating visibility — it was converting targeted traffic into registered users, first-time depositors and repeat deposit activity across highly competitive CIS markets.
Our role: Clinch acted as 1win's affiliate and influencer marketing partner, developing a performance-focused acquisition campaign built around relevant Telegram communities, content creators and affiliate traffic sources.
Traffic quality over reach: The campaign focused on traffic quality rather than raw reach. Every partner was selected on audience relevance, previous iGaming performance, geographic coverage and engagement quality. We coordinated launches, provided individual tracking links and promotional materials, monitored the full conversion funnel and optimized placements on registration and deposit performance.
Scope of work: Affiliate & influencer recruitment — onboarding partners with established iGaming and betting audiences; campaign management — content placements, promotional messaging, tracking links, launch schedules and partner communication; performance optimization — analyzing traffic, referral and deposit data to scale the strongest channels and pause inefficient placements; and retention-focused acquisition — prioritizing partners who generate not only first-time depositors but continued activity and repeat deposits.
The results: The campaign drove 7,230 visits and 2,465 referred users, converting into 773 unique depositors and 1,918 total deposits — including 1,145 deposits made after users' first — at a 34% visit-to-referral and 31% referral-to-depositor conversion rate, and an average of 2.48 deposits per depositing user. The result: a scalable affiliate acquisition model combining influencer distribution, performance tracking and deposit-focused optimization across relevant iGaming audiences.
Services: Affiliate Marketing, KOL & Influence Marketing, Community Management
8 months · 2024