Clinch ClinchBC.Game wanted structured growth across Central and Eastern Europe. We built a tournament- and streamer-led program around its multi-currency strengths, tied…
BC.Game wanted structured growth across Central and Eastern Europe. We built a tournament- and streamer-led program around its multi-currency strengths, tied to first-time deposits and retention.
Multi-currency crypto casino with community tournaments
The challenge: BC.Game wanted structured growth in Central and Eastern Europe, where crypto casino demand was strong but fragmented across languages and payment preferences. Player acquisition leaned on undifferentiated promotions, and the brand's multi-currency and tournament strengths were under-communicated to regional audiences.
Our strategy: We scoped a Central and Eastern Europe program around BC.Game's genuine differentiators — broad multi-currency support and community tournaments — rather than discount-led acquisition. This engagement was deliberately scoped to a CIS and Europe campaign, not the brand's global footprint. Regional streamers and KOLs anchored the campaign, with performance-tracked codes tying activity to first-time deposits and retention.
What we did: We activated streamers and casino KOLs across the region on YouTube, Twitch and Telegram, ran localized tournament campaigns with tracked entry funnels, and rebuilt community programming in the market's primary languages. Affiliate partners were realigned around deposit quality rather than raw signups.
Channels: Twitch streamers, YouTube KOLs, Telegram, Affiliate network, Discord
The results: The Central and Eastern Europe push delivered 1.8K first-time depositors at a 2.5x return on ad spend, with 30-day retention up 26%. Tournament-led activations and 40 regional streamers and KOLs drove materially stronger repeat-deposit behavior than the brand's prior promotion-heavy approach.
Services: KOL & Influence Marketing, Community Management, Affiliate Program Management, Social Media Marketing
5 months · 2023