Clinch ClinchETH holders across the CIS and Europe were leaving ETH idle or cold-staking. A stETH education campaign sourced 1.8K new holders and $8.2M in staking inflows.
ETH holders across the CIS and Europe were leaving ETH idle or cold-staking. A stETH education campaign sourced 1.8K new holders and $8.2M in staking inflows.
Largest liquid staking protocol for Ethereum
The challenge: Lido's liquid staking was well established among crypto-native users, but retail and semi-professional ETH holders across the CIS and Europe were still cold-staking or leaving ETH idle. stETH's role as productive, composable collateral across DeFi was not well understood locally, and clear local-language education on the mechanics and risks was limited.
Our strategy: We scoped a CIS and Europe education campaign that reframed staking from a lock-up into a liquid, composable position. This was a regional program deliberately sized to the CIS and Europe rather than Lido's global footprint. The core message was stETH utility: stake once, keep liquidity, and put the same ETH to work across lending and DeFi integrations rather than choosing between yield and access to capital.
What we did: We placed local-language PR in regional finance and crypto media, ran a focused KOL program explaining stETH mechanics and risk in plain terms, and produced explainer content on wstETH usage across major protocols. Community channels handled the custody and risk questions directly to close the trust gap that kept holders on the sidelines.
Channels: Local-language PR, KOLs, X, Telegram, Explainer content
The results: The campaign brought 1.8K new stETH holders into Lido from across the CIS and Europe and sourced $8.2M in staking inflows. It featured 14 live stETH integrations and reached 540K in-market. The focus stayed on retained stakers and real inflows rather than one-off impressions.
Services: PR & Earned Media, KOL & Influence Marketing, Advisory & Strategy, Community Management
6 months · 2024