Clinch ClinchOndo's tokenized Treasuries were new to Central and Eastern European DeFi treasuries. A credibility-first PR and KOL campaign explained the RWA structure and…
Ondo's tokenized Treasuries were new to Central and Eastern European DeFi treasuries. A credibility-first PR and KOL campaign explained the RWA structure and onboarded 1,800 USDY holders and $12M in yield AUM.
Institutional-grade tokenized RWA yield protocol
The challenge: Ondo's tokenized RWA products offered institutional-grade yield on-chain, but awareness across Central and Eastern European DeFi treasuries and sophisticated users was limited. Tokenized Treasuries were a new category, and buyers needed to understand structure, custody and redemption before committing capital, which slowed adoption despite clear product-market fit.
Our strategy: We built a Central and Eastern Europe campaign targeting DeFi-native treasuries, funds and high-conviction individuals rather than broad retail. The message centered on real, transparent yield backed by short-dated Treasuries via USDY and OUSG, positioned as a stable base layer for on-chain portfolios instead of a speculative play.
What we did: We secured Tier-1 and regional PR explaining the RWA structure, ran a credibility-first KOL program with finance-literate voices, and produced institutional-grade explainer material on custody and redemption. Social and community work sustained a considered, research-led narrative that matched how this audience makes allocation decisions. This work was scoped to a Central and Eastern Europe campaign, not Ondo's global footprint.
Channels: Tier-1 PR, Regional finance media, KOLs, X, Community
The results: The engagement onboarded 1,800 USDY holders across Central and Eastern Europe and sourced $12M in tokenized-yield AUM. Regional holder growth rose 33% over the campaign against 520K targeted reach. AUM and retained holders were the metrics that mattered here, not vanity reach.
Services: PR & Earned Media, Advisory & Strategy, KOL & Influence Marketing, Social Media Marketing
5 months · 2025