Clinch ClinchAround headline news markets, Polymarket drew spikes of attention but few repeat traders across Ukraine, Kazakhstan, Uzbekistan, Azerbaijan, Georgia, Moldova…
Around headline news markets, Polymarket drew spikes of attention but few repeat traders across Ukraine, Kazakhstan, Uzbekistan, Azerbaijan, Georgia, Moldova and Kyrgyzstan, so we paired Tier-1 PR with KOL-led education to turn curiosity into funded, returning forecasters.
On-chain prediction market for real-world events
The challenge: Around high-interest news and current-events markets, Polymarket saw large spikes of attention, but much of that traffic arrived, placed a single position and left. Across Ukraine, Kazakhstan, Uzbekistan, Azerbaijan, Georgia, Moldova and Kyrgyzstan, new traders hit thin order books in secondary markets, onboarding through an on-chain, USDC-based wallet added friction, and the brand needed to convert news-cycle curiosity into repeat, informed forecasters.
Our strategy: We set out to convert event-driven attention into durable trading behaviour, positioning Polymarket as the sharpest read on real-world outcomes rather than a one-off betting stunt. Earned media established credibility around flagship markets, KOL-led education lowered the barrier to a first on-chain position, and community programming gave forecasters a reason to return after each resolution. This engagement was scoped to a CIS and Europe campaign rather than Polymarket's global footprint.
What we did: We secured Tier-1 political, crypto and fintech coverage around high-interest news markets, and briefed 34 finance and crypto creators to walk audiences through live positions and how to read the odds. Community managers ran resolution recaps, market-of-the-week threads and onboarding guides that de-risked the move from spectator to funded trader.
Channels: Tier-1 PR, YouTube finance KOLs, X, Telegram, Community management
The results: Across Ukraine, Kazakhstan, Uzbekistan, Azerbaijan, Georgia, Moldova and Kyrgyzstan, the campaign brought 3.2K new traders to Polymarket and supported $12M in event-window volume, with liquidity depth on featured markets up 2.4x as more forecasters funded positions. Thirty-day retention rose 40%, turning peak-event visitors into repeat participants rather than single-market spectators.
Services: PR & Earned Media, KOL & Influence Marketing, Community Management, Social Media Marketing
5 months · 2024