Clinch ClinchThe Sandbox had only lightly tapped the CIS and Europe, so we built a creator-led expansion with local KOLs and guild leads to onboard builders and players…
The Sandbox had only lightly tapped the CIS and Europe, so we built a creator-led expansion with local KOLs and guild leads to onboard builders and players and keep them creating.
Web3 metaverse where players build, own and monetize experiences
The challenge: The Sandbox wanted to grow its creator and player base across the CIS and Europe, a fast-emerging Web3 gaming market it had only lightly tapped. The opportunity was large but fragmented across languages, and prospective users often understood LAND speculation better than the tools — VoxEdit and Game Maker — that make building experiences durable. Local creator relationships were limited. This engagement was scoped to a focused CIS and Europe campaign rather than the brand's global footprint.
Our strategy: We built a creator-led expansion around the build-own-monetize loop rather than short-term LAND flips, framing The Sandbox as a way to make and own real experiences. Regional creators, guild leads and localized education were sequenced to onboard builders and players and keep them publishing across multiple experiences.
What we did: We engaged 46 regional gaming creators and guild leads to onboard new members, ran localized VoxEdit and Game Maker workshops, and programmed content across X, YouTube, Telegram and Discord with clear creative progression and community support. Advisory work aligned the regional creator funnel and reward mechanics so participation could scale beyond speculation.
Channels: X, YouTube, Telegram, Discord, Creator & guild networks
The results: The expansion onboarded 2.4K creators and players across the CIS and Europe, with campaign activity reaching 760K people and experiences published up 29% over the season. A network of 46 creators and guild leads turned early curiosity into an active, multi-experience creator community rather than a one-off airdrop audience.
Services: Community Management, KOL & Influence Marketing, Social Media Marketing, Advisory & Strategy
8 months · 2023