Clinch ClinchAragon shipped OSx, a modular DAO framework, but builders still defaulted to spreadsheets and multisigs. We repositioned it as the practical stack for…
Aragon shipped OSx, a modular DAO framework, but builders still defaulted to spreadsheets and multisigs. We repositioned it as the practical stack for shipping real governance across CIS and Europe.
Modular framework and app for building and running DAOs
The challenge: Aragon had released OSx, a modular framework for building DAOs, but most teams launching governance still reached for multisigs, spreadsheets and forum votes. The technology was capable, yet builders across Poland, Germany, Romania, Czechia, Lithuania, Bulgaria and Serbia did not see it as the obvious default, and deployments were concentrated among a handful of advanced users.
Our strategy: We positioned OSx as the practical stack for shipping real governance rather than an abstract framework. Advisory work sharpened the builder narrative around concrete use cases such as token governance, treasury control and plugins, and every campaign beat pointed developers toward a deployable template rather than a whitepaper.
What we did: Working with 24 technical KOLs and developer-focused publications, we ran a sequence of integration stories, tutorial content and live builder sessions. Community management shifted the Discord and governance forums toward hands-on support so first deployments did not stall, and each new template or plugin release became a coordinated moment. The programme was scoped as a CIS and Europe campaign rather than Aragon's global footprint.
Channels: Technical KOLs, X, Developer PR, Discord, Governance forums
The results: The drive produced 1,850 new DAOs deployed on OSx and grew builder signups 2.1x over the engagement. Active governance participants across those organizations reached 6,400, and OSx moved from a niche choice into a framework builders shortlist when they start a new DAO in markets like Poland, Czechia and Serbia.
Services: Advisory & Strategy, PR & Earned Media, KOL & Influence Marketing, Community Management
7 months · 2024