Clinch ClinchCoinGecko had a large free audience across Central and Eastern Europe but under-marketed its Premium tier. We built a content and lifecycle engine that…
CoinGecko had a large free audience across Central and Eastern Europe but under-marketed its Premium tier. We built a content and lifecycle engine that converted trusted data readers into paying subscribers.
Independent crypto data and market analytics platform
The challenge: CoinGecko was one of the most trusted names in crypto data, but converting its large free audience across Central and Eastern Europe into paying Premium subscribers was an untapped opportunity. Traffic was strong, yet the path from free reader to paid subscriber was under-marketed, and awareness of the Premium tier's API and portfolio features was low. The engagement focused on a single regional subscription-growth campaign, not CoinGecko's global user base.
Our strategy: We built a content and lifecycle engine around the product, packaging CoinGecko's data and research into distribution that pointed every piece back to Premium sign-up. Messaging led with concrete use cases — API access, portfolio tools and ad-free data — aimed at the developers, analysts and active traders across the region most likely to convert.
What we did: We produced a steady cadence of data-led threads, reports and comparison content across X and LinkedIn, secured coverage in crypto and fintech media across Central and Eastern Europe, and ran community education around the Premium feature set. Free users showing product intent were nurtured toward the paid tier with targeted lifecycle content and a localized upgrade path.
Channels: X, LinkedIn, Tier-1 PR, Newsletter, Community management
The results: The campaign added 2.2K new registered users in the region and converted 1.5K of them to Premium subscriptions, with organic traffic up 43% and content reaching 620K people. Reach was a means, not the goal — the program was measured on paid conversions, turning trusted data into a repeatable subscription channel.
Services: Social Media Marketing, PR & Earned Media, Advisory & Strategy, Community Management
5 months · 2023