Clinch ClinchSolana led on performance, but builder mindshare across the CIS lagged. We ran an always-on ecosystem engine across KOLs, PR and community to grow regional…
Solana led on performance, but builder mindshare across the CIS lagged. We ran an always-on ecosystem engine across KOLs, PR and community to grow regional wallets and shipped projects.
High-throughput Layer-1 blockchain for scalable apps
The challenge: Solana's Layer-1 offered high throughput and low fees, but across the CIS builder mindshare and active-wallet growth lagged well behind the technology. Awareness sat with a small circle of existing developers, and regional teams had few concrete reasons to choose Solana over more heavily marketed chains. This engagement was scoped to a single CIS ecosystem push, not the network's global footprint.
Our strategy: We positioned Solana as the most practical home for consumer and payments applications in the region rather than a raw performance benchmark. Every KOL activation, PR beat and community initiative was tied to a concrete milestone — hackathons, grant cohorts and local integrations — so attention converted into wallets and shipped projects rather than passive impressions.
What we did: Over seven months we ran tiered technical KOL campaigns across YouTube and X with developer-focused creators, secured regional Tier-1 coverage around each hackathon and integration, and rebuilt local Telegram and Discord communities into moderated, multilingual hubs. We coordinated go-to-market support for every new project joining the regional ecosystem.
Channels: YouTube KOLs, X, Telegram, Discord, Tier-1 PR
The results: Across the campaign the CIS added 3.2K new active wallets and onboarded 45 ecosystem projects, with content reaching 850K people and the local community growing 2.8x. Reach alone was never the target — the program was measured on wallets and shipped projects, and Solana moved onto the shortlist of chains regional builders consider first.
Services: KOL & Influence Marketing, PR & Earned Media, Community Management, Advisory & Strategy
6 months · 2024