Clinch ClinchPhantom owned the Solana wallet experience, but few users knew it now spanned Ethereum and Polygon. A creator-led campaign made multichain the headline and…
Phantom owned the Solana wallet experience, but few users knew it now spanned Ethereum and Polygon. A creator-led campaign made multichain the headline and turned it into installs.
Solana-first wallet now spanning Ethereum and Polygon
The challenge: Phantom was synonymous with the Solana wallet experience, but its expansion to Ethereum and Polygon had barely registered with the very users it needed to reach. Across the NFT and DeFi communities of Ukraine, Kazakhstan, Uzbekistan, Azerbaijan, Georgia, Moldova and Kyrgyzstan, many still assumed they needed a separate wallet for each ecosystem, and Phantom's multichain capability was doing little to move acquisition.
Our strategy: We scoped the work to the multichain rollout rather than the brand at large, and made a single message the spine of the campaign: keep the Phantom you trust, use it everywhere. This was deliberately a CIS and Europe campaign, not a reflection of Phantom's global footprint. A refreshed visual system carried the multichain story consistently, and creator selection prioritized voices the target community already followed.
What we did: We activated 38 NFT and DeFi creators across X and YouTube to show real cross-chain workflows inside Phantom, from Solana mints to Ethereum swaps. Community managers ran feature-drop moments and support-led threads, and a tightened design system kept every asset on-message across paid and organic placements.
Channels: X, YouTube KOLs, Discord, Paid social
The results: The campaign drove 1.9K new installs and lifted multichain feature usage 41% among onboarded users, on 540K in reach across Ukraine, Kazakhstan, Uzbekistan, Azerbaijan, Georgia, Moldova and Kyrgyzstan. Phantom moved from a Solana-only reputation toward a credible everyday multichain wallet within the communities it cared about most.
Services: KOL & Influence Marketing, Social Media Marketing, Branding & Design, Community Management
6 months · 2024