Clinch ClinchTrust Wallet already had strong Web3 recognition; the challenge was converting awareness into measurable adoption, active users and repeat on-chain activity.…
Trust Wallet already had strong Web3 recognition; the challenge was converting awareness into measurable adoption, active users and repeat on-chain activity. We ran a performance-focused influencer and community campaign built around activated users, not installs alone.
Multi-chain self-custody wallet for mobile crypto users
The challenge: Trust Wallet already had strong recognition across the Web3 ecosystem. The real challenge was converting that brand awareness into measurable wallet adoption, active users and repeat on-chain activity across competitive crypto markets.
Our approach: Clinch developed and managed a performance-focused influencer and community campaign across Telegram, YouTube, X and selected Web3 media channels — recruiting relevant creators, localizing messaging, coordinating content launches and tracking user behavior well beyond initial clicks and installs.
Creator selection: The strategy prioritized creators with genuinely engaged crypto audiences over broad reach alone. Partners were evaluated on traffic quality, wallet activations, transaction activity, geographic relevance and continued user engagement.
Scope of work: Crypto influencer identification and recruitment; campaign strategy and creator coordination; localized content and promotional messaging; tracking links and performance reporting; community and media distribution; and user activation and retention optimization.
Optimization: By comparing creators on activated users and repeat activity — not installs — we scaled the strongest traffic sources and optimized underperforming placements, cutting cost per activated user by 22%.
The results: The campaign delivered 8,760+ qualified visits, 3,480+ wallet installs, 2,190+ activated users and 1,370+ users completing an on-chain transaction — a 41% install-to-active conversion rate, with 46% of active users returning within 30 days, across 2.3M+ combined reach.
Services: KOL & Influence Marketing, Community Management, Social Media Marketing
7 months · 2025