Clinch ClinchBinance wanted to scale acquisition through trusted crypto-native channels and cut its reliance on expensive fixed-fee promotions. We built a multi-channel…
Binance wanted to scale acquisition through trusted crypto-native channels and cut its reliance on expensive fixed-fee promotions. We built a multi-channel engine — influencers, affiliates and PR — that delivered qualified, funded traders instead of vanity reach.
World's largest crypto exchange by trading volume
The challenge: Binance set out to scale user acquisition through trusted crypto-native channels while reducing its reliance on expensive fixed-fee promotions. The real challenge was finding partners who could deliver qualified traders — not just reach — and pairing creator activity with credible media visibility across the CIS and Europe.
Our approach: Clinch developed a multi-channel acquisition campaign connecting influencer marketing, affiliate partnerships and PR distribution — one engine engineered around verified, funded traders rather than vanity reach.
Influencer & KOL activation: We recruited and activated crypto creators across Telegram, YouTube and X, selecting partners on audience relevance, engagement quality and conversion potential rather than follower count alone.
Performance-based partnerships: Collaborations were structured through CPA, revenue-share and hybrid models, aligning creator compensation with verified registrations, deposits and real trading activity.
PR & media placements: Campaign messaging and Binance-related content were distributed through relevant crypto news sites, industry publications and regional media platforms — strengthening credibility, expanding reach and backing creator-driven acquisition with third-party visibility.
Tracking & optimization: Dedicated referral links monitored registrations, qualified traders and trading activity, so the highest-performing creators, publications and content formats were scaled throughout the campaign.
The results: The program acquired 10,000+ qualified traders, generated significant referral-driven trading volume, and activated dozens of creators and affiliate partners. PR coverage secured across crypto and industry sites lifted brand visibility — and Binance walked away with a repeatable acquisition model combining influencers, affiliates and PR. The takeaway: trusted creators paired with targeted media coverage deliver stronger acquisition than isolated influencer placements or traditional advertising alone.
Services: KOL & Influence Marketing, Affiliate Marketing, PR & Earned Media, Social Media Marketing
14 months · 2025