Clinch ClinchKuCoin wanted to strengthen its position across CIS and Europe — faster trader acquisition, more trading activity and deeper regional relationships. We led…
KuCoin wanted to strengthen its position across CIS and Europe — faster trader acquisition, more trading activity and deeper regional relationships. We led growth end to end: acquisition, multi-channel campaigns, 100+ partnerships and platform reputation.
Global crypto exchange with deep altcoin markets
The challenge: KuCoin set out to strengthen its position across CIS and European markets — accelerating trader acquisition, increasing trading activity and building deeper relationships with regional crypto audiences. The hard part was scaling growth across multiple countries while coordinating influencer partnerships, campaign execution, platform reputation and cross-functional teams in a fiercely competitive exchange market.
User acquisition & market growth: We led regional marketing and business-development initiatives that expanded KuCoin's user base by more than 50,000 traders within one year.
Multi-channel campaign execution: We developed and coordinated integrated campaigns across influencer, content, social and paid channels — 15+ campaigns executed every month — contributing to a 35% increase in trading volume while supporting engagement and retention.
Influencer & partnership development: We built 100+ partnerships with relevant crypto creators and industry partners across YouTube, TikTok, Instagram and X, expanding KuCoin's reach across priority markets.
Platform reputation management: A structured ratings program improved user perception and public scores across major platforms — App Store 3.7 → 4.4, Google Play 3.5 → 4.2 and CoinMarketCap 6.7 → 8.5 — turning first-impression trust into measurably higher new-trader conversion.
The results: The program acquired 50,000+ traders, drove 35% growth in trading volume, established 100+ influencer partnerships, coordinated 15+ campaigns a month, and delivered a significant improvement in platform ratings and regional brand trust.
This work was led by the team behind Clinch during an in-house leadership role at KuCoin.
Services: KOL & Influence Marketing, Social Media Marketing, PR & Earned Media, Advisory & Strategy
12 months · 2023