Clinch ClinchKraken wanted to expand its active trader base across Ukraine and key European markets through trusted, crypto-native channels — reaching experienced retail…
Kraken wanted to expand its active trader base across Ukraine and key European markets through trusted, crypto-native channels — reaching experienced retail audiences in a crowded exchange market. We ran a performance-focused Telegram campaign that turned regional visibility into measurable acquisition.
Veteran exchange known for security and compliance
The challenge: Kraken sought to expand its active trader base across Ukraine and key European markets through trusted, crypto-native acquisition channels. The challenge was reaching experienced retail audiences in a highly competitive exchange market — where users are exposed to similar offers everywhere and respond best to communities they already trust.
Our approach: Clinch developed and executed a performance-focused Telegram campaign designed to turn regional visibility into measurable trader acquisition, built across three integrated workstreams.
Telegram channel activation: We selected established crypto, trading and investment communities with genuinely relevant audiences across Ukraine and Europe. Each placement was tailored to the channel's tone, format and audience rather than distributed through a generic media plan.
Campaign messaging & offer positioning: We adapted Kraken's platform benefits and promotional offers into clear, locally relevant messaging — keeping brand positioning consistent while making every placement feel native to its community.
Performance tracking & optimization: Dedicated referral links monitored activity from each channel, so we could identify the strongest-performing communities and formats and use those insights to improve campaign efficiency throughout.
The results: The campaign acquired nearly 5,000 traders — the majority from Ukraine and Europe — through placements across trusted Telegram crypto communities, all tracked via dedicated referral links. Kraken gained stronger visibility among qualified retail traders and a repeatable model for future regional campaigns. The takeaway: targeted distribution, localized messaging and trusted communities turn regional awareness into measurable growth.
Services: KOL & Influence Marketing, Community Management, Social Media Marketing
10 months · 2025