Clinch ClinchBybit wanted qualified derivatives and copy-trading users across the CIS and Europe, not thin signups. We built a KOL-led engine around real trading education…
Bybit wanted qualified derivatives and copy-trading users across the CIS and Europe, not thin signups. We built a KOL-led engine around real trading education that grew active traders and perps volume.
Leading crypto derivatives and copy-trading exchange
The challenge: Bybit's derivatives and copy-trading products were strong, but CIS and Europe acquisition leaned on incentives that pulled in low-intent signups who rarely funded or traded. The brand needed durable growth in active derivatives users — not registration spikes.
Why Clinch: We've scaled derivatives products before, so we know the only metric that counts is a funded, active trader — not a click. We built the whole engine to reward quality and de-risk derivatives for newer users.
Our strategy: We shifted the mix toward credible trading creators and structured education, positioning copy-trading as the on-ramp — audiences follow proven traders while they learn, lifting both activation and retention. The engagement was scoped to a CIS and Europe campaign, not Bybit's global footprint.
KOL & education: We engaged 52 trading-focused KOLs across YouTube, X and Telegram, each paired with localized derivatives tutorials and copy-trading walkthroughs that made the product approachable. Copy-trade followers grew 3.2x.
Affiliate & community: An affiliate layer rewarded quality funded accounts over raw clicks, while community managers ran live sessions to sustain engagement after signup. The result was a higher-quality, better-retained trader base instead of incentive churn.
The results: The KOL-led program acquired 5.6K new derivatives traders across the CIS and Europe through 52 trading creators, with copy-trade followers up 3.2x and education reaching 1.1M. Bybit replaced incentive-driven churn with durable, active users.
Services: KOL & Influence Marketing, Social Media Marketing, Community Management, Affiliate Program Management
9 months · 2024