Clinch ClinchA high-profile token launching on CoinList needed qualified, KYC-ready demand — not mercenary hype. We ran a KOL, PR and community program to fill the sale…
A high-profile token launching on CoinList needed qualified, KYC-ready demand — not mercenary hype. We ran a KOL, PR and community program to fill the sale with real, retained participants.
Tier-1 token launch and community sale platform
The challenge: A notable project launching its public sale on CoinList needed to fill the round with verified, long-term participants rather than short-term flippers across Ukraine, Kazakhstan, Poland, Romania, Georgia, Armenia and Uzbekistan. Awareness sat with the founding community, and the raise had to clear KYC-heavy demand in a short window. This engagement covered a CIS and Europe launch campaign only — not CoinList's overall platform performance or global footprint.
Our strategy: We built the raise as a credibility-first campaign: narrative and tokenomics clarity before hype, then a sequenced push that converted qualified attention into registered, KYC-ready participants. Every channel was mapped to registration and verified-participation targets rather than raw impressions.
What we did: We ran tiered KOL rounds across YouTube, X and Telegram with investor-focused creators, secured Tier-1 PR around the sale announcement and tokenomics, and stood up moderated community onboarding to guide participants through KYC and the CoinList sale flow. AMAs and a whitelist campaign sustained roughly 420K in qualified reach through the registration window.
Channels: YouTube KOLs, X, Telegram, Tier-1 PR, Discord
The results: The sale raised $3.8M from 2.4K verified participants across the seven target markets and closed 6.2x oversubscribed. Demand was measured on qualified, KYC-ready registrations — not vanity reach — and the round filled with participants who stayed engaged post-listing.
Services: KOL & Influence Marketing, PR & Earned Media, Community Management, Advisory & Strategy
5 months · 2023