Clinch ClinchA GameFi project launching through Seedify needed player-investors, not just traders. We built a community and KOL program that filled the IGO and seeded an…
A GameFi project launching through Seedify needed player-investors, not just traders. We built a community and KOL program that filled the IGO and seeded an active player base for launch.
Incubator and launchpad for GameFi and Web3 projects
The challenge: A GameFi title launching its IGO on Seedify needed participants who would actually play, not just flip the token. Across Poland, Ukraine, Kazakhstan, Romania, Spain, Portugal, Italy and Greece, the launch had to build a player community alongside sale demand in a short window. This was a CIS and Europe campaign scoped to those markets, not Seedify's global platform results.
Our strategy: We aligned sale demand with player acquisition, positioning the IGO as the on-ramp into the game rather than a standalone raise. KOL, guild and community work grew a regional player base in parallel with investor demand so the token launched into an active audience.
What we did: We engaged over 30 gaming KOLs and guilds across YouTube, X, Telegram and Discord, ran quests and community events tied to the IGO, and secured GameFi-focused PR around each milestone. Community managers onboarded participants across Poland, Ukraine, Kazakhstan, Romania, Spain, Portugal, Italy and Greece into both the sale and the game's early access.
Channels: YouTube KOLs, Discord, X, Telegram, Guild partnerships
The results: The IGO raised $3.9M and closed 7.3x oversubscribed with 2.4K participants, reaching more than 420K across the region and building a 2.8K-strong player community. The launch was measured on active players, not just sale demand.
Services: KOL & Influence Marketing, Community Management, PR & Earned Media, Social Media Marketing
5 months · 2024