Clinch ClinchAn early-stage project running an IDO on Polkastarter needed whitelist demand and post-listing momentum across the CIS and Europe. We built a launch program…
An early-stage project running an IDO on Polkastarter needed whitelist demand and post-listing momentum across the CIS and Europe. We built a launch program that filled the pool and sustained the community after TGE.
Cross-chain IDO launchpad for early-stage projects
The challenge: A project launching its IDO on Polkastarter had a strong product but little market awareness, and needed to fill a competitive whitelist while building momentum that would survive past the token generation event. The push had to reach early-stage crypto investors quickly across Ukraine, Kazakhstan, Uzbekistan, Azerbaijan, Georgia, Moldova and Kyrgyzstan. Scope covered the IDO campaign only.
Our strategy: We treated the IDO as a full launch, not just a sale: narrative, whitelist mechanics and post-TGE retention planned together. KOL, PR and community were sequenced so whitelist demand and listing-day momentum reinforced each other rather than spiking and fading. The work was scoped to a CIS and Europe campaign, not Polkastarter's global footprint.
What we did: We activated KOL rounds across YouTube, X and Telegram, ran a whitelist competition with clear entry mechanics, and secured Tier-1 PR around the announcement and listing. Community managers ran AMAs and coordinated simultaneous listing-day activation across channels.
Channels: YouTube KOLs, X, Telegram, Tier-1 PR, Discord
The results: The IDO raised $3.4M and closed 8.9x oversubscribed with 2.4K whitelist entries, while campaign content reached 480K across the region. Momentum was built to carry past TGE — the program was measured on post-listing retention, not just sale demand.
Services: KOL & Influence Marketing, PR & Earned Media, Community Management, Social Media Marketing
4 months · 2023