Clinch ClinchA DAO Maker SHO across CEE needed strong-holder demand, not bots. We built a KOL and community engine that grew qualified registrations and social-credit…
A DAO Maker SHO across CEE needed strong-holder demand, not bots. We built a KOL and community engine that grew qualified registrations and social-credit participation for the launch.
Retail launchpad and Strong Holder Offering platform
The challenge: A project running a Strong Holder Offering on DAO Maker needed committed, quality-scored participants and social-credit engagement, not incentive-chasing wallets. The launch window was tight and had to reach retail investors across Poland, Germany, Romania, Czechia, Lithuania, Bulgaria and Serbia. This engagement was scoped to a CIS and Europe launch campaign, not DAO Maker's global platform-wide metrics.
Our strategy: We aligned the campaign to DAO Maker's strong-holder model, rewarding genuine participation and community contribution over raw sign-ups. KOL and community work was sequenced to build conviction first, then drive quality-scored registrations into the SHO.
What we did: We engaged 48 vetted KOLs across YouTube, X and Telegram, ran localized community campaigns with social-credit incentives, and coordinated AMAs and PR around each launch milestone. Community managers guided participants through the SHO mechanics and quality-score requirements across all seven markets.
Channels: YouTube KOLs, X, Telegram, Tier-1 PR
The results: The SHO raised $3.8M from 2.4K qualified registrations and closed 5.4x oversubscribed, reaching 420K across regional communities in Poland, Germany, Romania, Czechia, Lithuania, Bulgaria and Serbia, with 48 KOLs anchoring the push. The program was judged on quality-scored, retained participation rather than reach.
Services: KOL & Influence Marketing, Community Management, Social Media Marketing, PR & Earned Media
5 months · 2024