$5.8M in net deposits for eToro

eToro had global brand awareness and a strong multi-asset platform; the challenge was converting recognition into verified, funded investors and sustained…

eToro had global brand awareness and a strong multi-asset platform; the challenge was converting recognition into verified, funded investors and sustained activity across competitive European and emerging markets. We ran a performance campaign optimized for funded accounts and first investments — not registrations alone.

Social investing and copy-trading platform

The challenge: eToro already had global brand awareness and a strong multi-asset investment platform. The challenge was converting that recognition into verified, funded investors and sustained platform activity across competitive European and emerging markets.

Our approach: Clinch developed a performance-focused acquisition campaign combining finance creators, investment communities, affiliate partners and localized educational content. We promoted not just account registrations but KYC completion, first deposits, first investments and CopyTrader adoption.

Partner selection: Partners were selected on audience quality, investment relevance, geographic coverage and historical conversion performance. Each traffic source received individual tracking, localized messaging and campaign formats tailored to stocks, ETFs, crypto assets and social investing.

Scope of work: Finance affiliate and creator recruitment; multi-market acquisition strategy; localized educational content; KYC and funded-account funnel optimization; CopyTrader activation campaigns; partner tracking and performance reporting; and investor retention optimization.

Optimization: We optimized around funded-account quality, deposited assets, first-investment activation and long-term investor activity rather than registration volume — cutting cost per funded investor by 31%.

The results: The campaign delivered 48,600+ qualified visits, 13,400+ new investor registrations, 7,250+ verified accounts and 3,180+ first-time funded investors generating $5.8M+ in net deposits, alongside 1,920+ CopyTrader activations. 63% of funded users completed their first investment within 7 days and 46% remained active after 90 days, across 58 finance creators and affiliate partners — a scalable acquisition framework connecting creator-led education, affiliate distribution and performance marketing.

Services: KOL & Influence Marketing, Affiliate Marketing, Community Management

10 months · 2022

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