$86M in trading volume for Exness

The goal wasn't registrations — it was verified, funded traders who placed first trades and stayed active. We ran a performance-focused acquisition program…

The goal wasn't registrations — it was verified, funded traders who placed first trades and stayed active. We ran a performance-focused acquisition program using forex affiliates, introducing brokers, finance creators and trading communities, optimized for funded-trader quality.

Multi-asset Forex and CFD broker with a global trader base

The objective: The goal was never simply to generate registrations — it was to acquire verified, funded traders who completed their first trades and remained active over time.

Our approach: Clinch developed a performance-focused acquisition program across selected markets using forex affiliates, introducing brokers, financial creators and trading communities. Partners were selected on audience quality, geographic relevance, historical finance performance and their ability to generate active traders rather than low-intent leads.

Campaign & tracking: The campaign combined localized promotional offers, educational content, partner-specific tracking and continuous funnel optimization. Performance was evaluated across KYC completion, first-time deposits, first-trade activation, net deposits, trading volume and trader retention.

Scope of work: Forex affiliate and introducing-broker recruitment; financial influencer identification and management; localized campaign and offer strategy; educational and conversion-focused content; KYC, deposit and first-trade funnel analysis; partner and GEO-level performance reporting; and funded-trader acquisition optimization.

Optimization: We continuously compared partners by verification quality, deposit value, trading activity, volume and retention. Strong performers received additional support and budget; inefficient traffic was replaced or restructured — cutting cost per funded trader by 23%.

The results: The program activated 42 affiliate and creator partners and delivered 1,180 verified trading accounts, 510 first-time depositors, $840K+ in net deposits and $86M+ in total trading volume. 71% of funded clients placed their first trade within 7 days and 39% remained active after 60 days — a scalable acquisition framework focused on funded, active traders rather than registration volume alone.

Services: Affiliate Marketing, KOL & Influence Marketing, Community Management

3 months · 2022

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