Clinch ClinchFetch.ai had a capable agent framework but developer adoption across the region trailed its roadmap. We ran a hackathon-led community, KOL and content program…
Fetch.ai had a capable agent framework but developer adoption across the region trailed its roadmap. We ran a hackathon-led community, KOL and content program to turn curiosity into live agents.
Platform for building and deploying autonomous AI agents
The challenge: Fetch.ai shipped a mature toolkit for autonomous agents, but outside a core group of contributors most developers had never deployed one. Across Ukraine, Kazakhstan, Uzbekistan, Azerbaijan, Georgia, Moldova and Kyrgyzstan, interest in AI agents was high while hands-on adoption stayed low, and the gap between reading about the framework and running live agents went unaddressed.
Our strategy: We built the campaign around doing rather than watching, using a hackathon series as the spine and wrapping it in creator content and community support. The narrative reframed Fetch.ai from an abstract agent economy into a set of concrete, buildable use cases a developer could ship in a weekend.
What we did: We programmed a regional hackathon and workshop series, recruited 34 developer-focused KOLs to build and demo agents publicly, and ran an always-on cadence of tutorials and build-in-public content across X, YouTube and Telegram. Community managers staffed developer support channels and turned the strongest hackathon projects into reference examples. This engagement was scoped to a CIS and Europe campaign rather than Fetch.ai's global developer footprint.
Channels: X, YouTube KOLs, Telegram, Discord, Developer events
The results: Across the program in Ukraine, Kazakhstan, Uzbekistan, Azerbaijan, Georgia, Moldova and Kyrgyzstan, Fetch.ai onboarded 1.8K developers and saw 1.3K agents deployed, with 34 KOLs and 520K in reach carrying the message. The hackathon-led model converted passive interest into working agents and gave the ecosystem a growing library of real, developer-built use cases.
Services: Community Management, KOL & Influence Marketing, Advisory & Strategy, Social Media Marketing
6 months · 2024