Clinch Clinchio.net was preparing a network launch and needed both GPU supply and early demand across CIS and Europe. We ran a KOL, PR and community campaign to grow a…
io.net was preparing a network launch and needed both GPU supply and early demand across CIS and Europe. We ran a KOL, PR and community campaign to grow a waitlist and onboard GPU supply before go-live.
Decentralized GPU compute network for AI and ML workloads
The challenge: io.net was approaching a network launch that depended on solving two problems at once: enough GPU supply to be useful on day one, and enough qualified demand to prove the model. Across Poland, Ukraine, Kazakhstan, Romania, Spain, Portugal, Italy and Greece, idle GPU capacity was plentiful but the DePIN category was still unfamiliar, so neither side of the market had a reason to commit early.
Our strategy: We designed a launch runway that built a waitlist of prospective users while recruiting supply in parallel, so the network could open with both sides present. The story led with practical cost and access advantages over centralized cloud GPU, aimed squarely at regional developers, studios and hardware owners.
What we did: We activated regional AI and crypto KOLs to explain the network in local languages, secured Tier-1 and regional tech PR around the launch timeline, and ran always-on social and community campaigns to grow and warm the waitlist. Community managers guided suppliers through cluster onboarding across Discord and Telegram. This engagement was scoped to a focused CIS and Europe campaign rather than io.net's global footprint.
Channels: YouTube KOLs, X, Telegram, Discord, Tier-1 PR
The results: The campaign built a 1.9K-strong waitlist and onboarded 1.5K GPUs into the network across Poland, Ukraine, Kazakhstan, Romania, Spain, Portugal, Italy and Greece, backed by 540K in reach. Cluster utilization rose 46% over the ramp as demand met the new supply, and io.net entered these markets with both sides of its compute network active rather than empty.
Services: KOL & Influence Marketing, PR & Earned Media, Community Management, Social Media Marketing
4 months · 2025